Omada AI
Summary
Omada is an AI-powered marketing platform designed to help small businesses grow their presence across channels like Google, social media, and messaging.
My work focused on rethinking how users interact with AI, moving away from traditional dashboards and forms into a chat-driven, agentic experience where the system guides users through actions instead of just providing information.
The goal was to create a product that reduces complexity, increases activation, and allows users to complete meaningful tasks with minimal effort.
Challenge
Small business owners are overwhelmed by marketing tools that:
require constant manual input
rely on dashboards that are hard to interpret
provide insights without clear next steps
demand time they don’t have
At the same time, most AI products:
generate content but don’t execute
rely heavily on free-form input
create unpredictable or inconsistent experiences
The challenge was to design a system that:
→ delivers clear value immediately
→ minimizes user effort
→ turns insights into actions
Outcome
We shifted from a tool-based UX to an agent-driven model.
Instead of asking users what they want to do, Omada:
surfaces opportunities proactively
explains why they matter
recommends the next best action
allows users to approve and execute in one tap
This led to the design of a zero-typing, on-rails experience, where users primarily interact through structured choices instead of open input.
